Downtown Dallas Inc. came to us with a need to highlight different areas of downtown, and what they have to offer its visitors, as well as its residents. As there was a lot of ground to cover, they did not have a clear strategy on how to show everything they needed in a way that was compelling. Having never explored the possibility of using video, they were in need of detailed guidance.
After our strategy session, we came to the conclusion that a 12 part video series, that highlighted each individual district of the downtown area, was the way to go. This direction allowed them to highlight a certain area per video, combining all of them into a full video series that is much easier to share based on location and offering. The video series covers such areas as Farmers Market, Deep Ellum, Up-town, Getting Around, and many more.